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30 days before
releasing a song.

Review assets, permissions, content and follow-up. Check off relevant tasks and save a copy before closing this page.

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This guide is a planning aid: adjust timelines to your distributor’s requirements, the platforms, and your campaign scope. Completing a task does not guarantee results.

Checks and notes remain only while this page is open. Print or save your copy before leaving.

Project / songRelease date

30–21 days before

Define the release foundations.

Set one main goal and how you will measure progress: discovery, sign-ups, tickets, or community.
Describe who you want to reach: scenes, interests, territories, and why they might connect with this song.
Confirm the master, artwork, credits, permissions, and metadata with everyone involved in the release.
Review delivery requirements and timelines with your distributor; confirm artist profiles and the release date.
Update your biography, authorized photos, visual identity, and a short press kit with consistent information.
Prepare a central link for listening or signing up; check that it works on a phone.
Write the story behind the release and choose messages, formats, and moments you can produce.
Separate production costs, fees, and ad spend; assign owners and dates to tasks.

20–14 days before

Prepare content and initial outreach.

Record teasers and vertical clips with different openings to test which story sparks interest.
Build a calendar with each post, message, format, link, and responsible person.
Prepare the editorial pitch in available artist tools and check their current deadlines.
If you use a pre-save, check permissions, destination, and mobile experience; explain clearly what action you are asking for.
Select relevant media, curators, and creators; send personalized messages and avoid indiscriminate bulk outreach.
Prepare email or WhatsApp messages for people who have agreed to receive updates; include an easy way to opt out.
If you will run ads, review access, budget, creative assets, destination, and measurement; activate only authorized tools and audiences.

13–7 days before

Start the conversation.

Publish the first assets and compare useful responses: comments, saves, clicks, and conversations.
Adjust frequency and formats to what you can sustain; set aside time to respond to people.
Follow up on pending outreach with context and relevant materials, without intrusive persistence.
Invite people to a specific activation: a conversation, authorized early listening, or a community gathering.
If you use retargeting, confirm that audiences and permissions comply with platform rules and applicable privacy requirements.
Rehearse livestreams, check the sound, and prepare alternative versions of essential materials.

6–1 days before

Get ready for release.

Confirm delivery and final details with your distributor; check names, credits, and artwork.
Review all links, landing pages, forms, and buttons on mobile and desktop.
Schedule posts and messages with the date, time, and time zone checked.
Prepare countdowns and previews with a clear invitation, without overwhelming your audience.
Confirm agreed collaborations, coverage, or appearances and deliver any remaining materials.
Organize a release-day plan: responsibilities, replies, issues, and next messages.

Release day

Publish, listen, and connect.

Verify that the song is on the correct profiles and the central link leads to active destinations.
Publish the main asset and adapt the story for Stories, Shorts, and channels relevant to your fans.
Send the announcement to your opted-in contacts with one clear next step.
Reply to comments and messages; thank people for specific contributions and join the conversation.
Invite fans to share their own content and ask permission before reusing it.
Host the listening session or gathering you prepared and note questions, reactions, and opportunities.

After release

Turn the release into continuity.

Review metrics with their time period and source: reach, retention, intentional listening, clicks, and conversions.
Relate results to investment and the goal; avoid treating an isolated number as success or failure.
Identify assets generating useful conversations or actions and prepare new versions.
Adjust campaigns within the approved budget; keep advertising tracking active only when authorized.
Follow up with media, creators, and collaborators with updates that add context.
Review how many people agreed to stay in touch and prepare a relevant next conversation.
Document what to repeat, what to change, and what you need before the next release.

My three priorities for this release

Actions, owners, and dates you want to remember

Official resources to develop your plan.

Check current requirements and tools directly with each platform.

A tool, not a guarantee.

Adjust timelines to your distributor, platforms and agreements. Completing the checklist does not imply Songtraction acceptance or guarantee results.

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30 days beforereleasing a song.